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9/27/2012 Comments

Scientistas discovHER Recalling Childhood Memories Engenders Ethical Behavior

scientista discovers recalling a childhood memory francesca gino harvard
By remembering childhood memories (and not your teenage ones), people behaved more ethically!

The study, conducted by Scientistas Francesca Gino and Sreedhari Desai, was published in The Journal of Personality and Social Psychology:
"In a series of experiments done by Francesca Gino and Sreedhari Desai of Harvard University, participants were more likely to help the experimenters with an extra task, judge unethical behavior harshly and donate money to charity when they had actively remembered their childhood (as opposed to their teenage years). The effect held whether the memories were positive or negative—although, notably, the study subjects did not have traumatic histories."

Read the full article in Scientific American for more about this study!
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